The data easily available for decision makers in the public space and for accountability are, at best, archaic. The accounting for money transactions and profit reporting in the organization are compromised by rules and regulations that override principles ... and the idea of social impact is missing from the metrics. Double bottom line and triple bottom line reporting by organizations is movement towards social impact reporting ... but not enough.

Community Analytics (CA) is about both money sustainability and about socio-economic value impact. It is unique in so far as the data and the reporting is community centric rather than being from the perspective of the organization. The performance of the organization is viewed with data and analysis that originates in and a community ... where socio-economic impact has reality.

CA has its origins in corporate money profit accountancy that has a long history ... most pre-computer and pre-Internet ... but measures value as well as money.

CA changes the paradigm for "scorekeeping" in capital markets and socio-economic activity ... essentially by having value standards at the core of the system ... by using the community as the reporting entity ... and by making full use of technology that powers the web and mobile devices.