In an interesting turn of events, Wal-Mart and Seventh Generation have reached an agreement whereby Seventh Generation products will be sold at 1,500 Wal-Marts nationwide. This is certainly a change in behavior for Seventh Generation, who used to refuse to sell their products at Wal-Mart because of the giant's unsustainable practices and poor working conditions. This is the most recent in a rash of moves by Wal-Mart to appear more sustainable, the most notable of which is their new Sustainability Index. Their ability to sell Seventh Generation products in stores and online will certainly paint them an even deeper shade of "green", but what is in it for Seventh Generation besides a larger market share? To learn more and read statements by heads of both companies, check out this story on treehugger:
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