A New Story of Stuff, The Solutions Journal, Volume 4, Issue 6, November 2013, Pages 65 (https://www.thesolutionsjournal.com/article/a-new-story-of-stuff/) Abstract: Five years ago, a 20-minute YouTube video called “The Story of Stuff” went viral. The creators can now count 40 million total views of their series, which includes videos on the stories of cosmetics and bottled water. A new video has just come out: “The Story of Solutions: Why making real change starts with changing the game.” Like past stories, this video sets the narrator, Annie Leonard, against black-and-white stencil animations. But in this version the producers seem to be stepping back from raising awareness about specific problems, and encouraging their millions of followers to be proactive about pursuing solutions—and not blindly. Solutions are great, Leonard says, but only if they focus on changing the game. Many solutions are presented within the confines of the old game, where the objective is to accumulate more. More roads, more malls, more stuff. Greater growth as measured by a higher gross domestic product is supposed to mean “winning.” But what … Topics: Community; Education