Diane Levin, Christina Asquith, As Marketing to Children Intensifies, What Can Society Do?, The Solutions Journal, Volume 4, Issue 1, January 2013, Pages 25-29 (https://www.thesolutionsjournal.com/article/as-marketing-to-children-intensifies-what-can-society-do/) Abstract: A four-year-old arrives at school and starts crying when she realizes her lunch is packed in a generic plastic bag, not the usual Disney Princess lunchbox she so loves. A friend tells her she won’t be able to sit at the princess lunch table—it’s only for girls with princess lunchboxes. A fourth grader arrives home from school all excited. He has a Book It certificate from Pizza Hut because his mother signed the form showing that he met the reading-at-home goal his teacher set for him. He pleads with his mother to take him to Pizza Hut for dinner that night. Sixth graders are assigned the task of writing to their principal about something important that they would like to see happen at their school. They decide to ask for school vending machines that sell snack foods and drinks. Marketing is a more powerful force in the lives of children growing up today than ever before, beginning from a very young age. The stories above provide but a few examples of how it can … Topics: Communication; Youth