Filmmaking for the Greater Good

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World Economic Forum
Céline Cousteau, Founder and Chief Executive Officer of CauseCentric Productions speaking at the 2012 World Economic Forum Summit on the Global Agenda.

For non-profit organizations focused on advancing their causes, communicating their work to the public may not be a priority.

A media organization led by the granddaughter of French marine scientist Jacques Cousteau is trying to help, by producing stunning, powerful video shorts about the work of environmental organizations, and donating them to the groups.

CauseCentric Productions (CCP), a 501c3 nonprofit organization, helps other charitable groups and individuals all over the world promote their cause by providing them with professional multi-media coverage.

Founded and led by Celine Cousteau, documentarian and explorer, CCP travels to remote parts of the world to bring important stories to the forefront. The 3-10 minute “Short Films” cover topics from agricultural training in Uganda to environmental conservation in Chilean Patagonia. One film features a mission to Papua New Guinea with “Healing Seekers”, a non-profit based in North Carolina, that studies tribal medicine. The group works with local communities to preserve their knowledge of medicinal plants and discover healing cures.

CCP also produces “Minutes”, which feature inspiring individuals that the organization meets during its travels, and a documentary project called People and the Sea, which includes a mini-series and short films about non-profits that work in the water.

PR is a valuable tool that can help non-profits better communicate their message and thus advance their cause.