Andrea Learned, Gender and the Sustainable Brain, The Solutions Journal, Volume 2, Issue 2, March 2011, Pages 24-26 ( Abstract: The crucial move toward sustainability may not come easily for either huge corporations or the average consumer, but we can hasten this evolution by identifying and nurturing the personality traits that most naturally drive sustainable living. Those qualities that we’ve long called “feminine” could be the answer. No matter how many men also possess them, traits like empathy and a focus on communication and social connections have long been categorized as “women’s ways.” But those same traits also seem to be at the root of sustainable personal and organizational behavior. Understanding known gender differences in thinking and decision-making could provide insights and tools to move sustainability forward more quickly and productively. Gender Differences in Thinking and Talking The differences, however subtle, in the ways men and women tend to think and communicate may have important implications for sustainability. According to a 2003 study by the Institute for … Topics: Sustainability; Women