Claudette Ojo, Kate Mulvaney, Marisa Mazzotta, Walter Berry, A Marketing Plan for Scientists: Building Effective Products and Connecting with Stakeholders in Meaningful Ways, The Solutions Journal, Volume 9, Issue 2, April 2018, (https://www.thesolutionsjournal.com/article/marketing-plan-scientists-building-effective-products-connecting-stakeholders-meaningful-ways/) Abstract: table, th, td { border: 1px solid black; } In Brief More than ever before, scientists are under tremendous pressure to demonstrate the usefulness of their work. While millions of dollars are spent yearly to fund the production of various scientific tools and resources, these end products often do not end up in the hands of those they were created to help - either because stakeholders didn’t know they existed or didn’t think they would be of much help. Marketing, a field commonly ascribed to business, can provide scientists and scientific institutions with methods they can utilize to strategically build products for higher rates of buy-in, usage, and exposure. This article presents the core components of marketing, explains how to integrate marketing into scientific research and provides scientists with the 4Ps+1 marketing plan, a template they can use to more effectively get their research products and findings into the hands of their desired … Topics: Education