Steve Wilton, Hunter Lovins, Try, Learn, Try Again: Cracking the code for small businesses sustainability, The Solutions Journal, Volume 9, Issue 4, October 2018, ( Abstract: In 2007 a consultancy was born. A small team coalesced to tackle the pervasive problem that small businesses lag in implementing more sustainable practices. The purpose was clear and the team had a plan: build a profitable sustainability consulting firm for the smaller end of the small business sector. Three years later the business folded. We were partners in that business. The problem wasn’t that it didn’t work. It worked well. The New York Times featured one client, Mi Rancho, that we trained and its creative manager, Joe Santana. With our help, Joe’s team generated stunning results. The company fulfilled its goal of scoring well enough on Walmart’s Sustainability Scorecard to gain them as a customer, and the practices they developed in our program saved them $450,000. To enable our small business clients to have all the content they needed at their fingertips, we engaged eLearning professionals and built a comprehensive tool. It delivered all the information a … Topics: Economy