Andrea Learned has a decade of experience in marketing to women and writes prolifically on that topic. The coauthor of the 2004 book Don’t Think Pink: What Really Makes Women Buy–And How To Increase Your Share Of This Crucial Market, Learned continues to share her gender- and sustainability-focused work through her own blog ( and contributions to,,, and Vermont Public Radio.

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The crucial move toward sustainability may not come easily for either huge corporations or the average consumer, but we can hasten this evolution by identifying and nurturing the personality traits that most naturally drive sustainable living. Those qualities that we’ve long called “feminine” could be the answer. No matter how many men also …

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