Cathy L. Hartman is a marketing professor and director of the Center for the Market Diffusion of Renewable Energy and Clean Technology at the Jon M. Huntsman School of Business at Utah State University in Logan. She has been researching “green marketing” and renewable energy diffusion for over 15 years, and her academic research has appeared in a variety of business and environmental policy journals.

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testing “I don’t like the federal government taking choices away from consumers,” declared United States Representative John J. Duncan, Jr., of Tennessee’s second congressional district, “I think the country is much better off if we give the American people more choices instead of fewer.”1 This sentiment framed the political firestorm over …

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testing “It’s kind of embarrassing,” Emmanuel of Oakland, California, responded when asked about carrying a reusable shopping bag. “It looks like a man-purse.”1 Emmanuel was part of a recent OgilvyEarth study entitled, Mainstream Green: Moving Sustainability from Niche to Normal, which investigated the discrepancy between Americans’ actions …

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testing Residents of Spanish Fork, Utah, a city of 32,000 located about 50 miles south of Salt Lake City, had often complained about their windswept hair and leaf-littered swimming pools. The predictable winds are the result of diurnal mountain gusts that blow back and forth at dawn and dusk through the canyon situated just above […]

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