Biography

Cindy McPherson Frantz is Associate Professor of Psychology at Oberlin College and a community leader in promoting climate neutrality. Her research focuses on humans’ psychological relationship with the natural world and how social psychological concepts can be harnessed to create behavior change.

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As individuals we accept that our health is something that can and should be monitored. A routine medical checkup begins and ends with measurement. Weight, height, blood pressure, temperature, and pulse are all checked. Routine blood work includes blood sugar and cholesterol, and all are compared with what are considered normal values. If …

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For more than 99.9 percent of the 500,000 years of modern human evolution, the decisions that we have made as individuals and within communities were informed by the direct and intimate feedback we received from the natural world around us. Our success in securing food, fuel, fiber, and shelter to support our families and to […]

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Humans are a miraculous example of evolutionary success. Our ability to engage in rational thought, to form cooperative groups, to share information through complex symbols, to make and use sophisticated tools: all of these things have enabled us to spread and flourish. However, at the dawn of the 21st century the features and manifestations …

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