Biography

Edwin R. Stafford is a marketing professor and director of the Center for the Market Diffusion of Renewable Energy and Clean Technology at the Jon M. Huntsman School of Business at Utah State University in Logan. He has been researching “green marketing” and renewable energy diffusion for over 15 years, and his academic research has appeared in a variety of business and environmental policy journals.

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Cache Valley has an air pollution problem. Nestled in the northernmost extension of the Wasatch Mountain range, the beautiful 50-mile agricultural valley of approximately 125,000 residents straddles the Utah-Idaho border, and is home to Utah State University (USU) in Logan. Flanked by the Bear River Mountains to the east and the majestic …

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Selling Utah State University students on a new ‘Blue Goes Green’ fee to fund sustainability projects on campus has involved connecting sustainability with the students’ desires for freedom, saving money, physical fitness, and love. Days prior to the February, 2011 Utah State University student referendum, the ‘green police’ were out in force …

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“I don’t like the federal government taking choices away from consumers,” declared United States Representative John J. Duncan, Jr., of Tennessee’s second congressional district, “I think the country is much better off if we give the American people more choices instead of fewer.”1 This sentiment framed the political firestorm over light bulbs …

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“It’s kind of embarrassing,” Emmanuel of Oakland, California, responded when asked about carrying a reusable shopping bag. “It looks like a man-purse.”1 Emmanuel was part of a recent OgilvyEarth study entitled, Mainstream Green: Moving Sustainability from Niche to Normal, which investigated the discrepancy between Americans’ actions and …

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Residents of Spanish Fork, Utah, a city of 32,000 located about 50 miles south of Salt Lake City, had often complained about their windswept hair and leaf-littered swimming pools. The predictable winds are the result of diurnal mountain gusts that blow back and forth at dawn and dusk through the canyon situated just above the […]

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