Elliot Hoffman is the co-founder and CEO of Natural Capitalism, Inc and a co-founder and Chairman of the Board of New Voice of Business. Previous to New Voice of Business, he co-founded and was the CEO of Just Desserts, a highly branded and successful business headquartered in San Francisco.

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The United States—indeed, the global community—is at a crossroads. We have a choice between two futures. The first is business as usual. In an effort to continue economic growth in the conventional sense (growing Gross Domestic Product with little concern for distribution of wealth), we exacerbate all of the problems that GDP growth is …

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