In 1974, with support of the Rockefeller Brothers Fund, Lester Brown founded the Worldwatch Institute, the first research institute devoted to the analysis of global environmental issues. While there he launched the Worldwatch Papers, the annual State of the World reports, World Watch magazine, a second annual entitled Vital Signs: The Trends That are Shaping Our Future, and the Environmental Alert book series. Brown has authored or coauthored 50 books. One of the world’s most widely published authors, his books have appeared in some 40 languages. Among his earlier books are Man, Land and Food, World Without Borders, and Building a Sustainable Society. His 1995 book Who Will Feed China? challenged the official view of China’s food prospect, spawning hundreds of conferences and seminars. In May 2001, he founded the Earth Policy Institute to provide a vision and a road map for achieving an environmentally sustainable economy. In November 2001, he published Eco-Economy: Building an Economy for the Earth, which was hailed by E.O. Wilson as “an instant classic.” His most recent book is Plan B 3.0: Mobilizing to Save Civilization.