Mark W. McElroy, PhD is a co-founding principal at Thomas & McElroy LLC, Executive Director of the Center for Sustainable Organizations in the U.S., and a former partner at KPMG.  He can be reached at

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Part 1 – Introduction The acclaimed systems thinker and sustainability guru, Donella Meadows, once wrote, “People can’t respond to information they don’t have.  They can’t react effectively to information that is inadequate … or achieve goals or targets of which they are not aware.”  Missing information, she explained, “is one of …

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