Michael Pfahl is an assistant professor in the Department of Sports Administration at Ohio University. He teaches and conducts research in the areas of sport and the natural environment, sport marketing, and organizational communication in sport. Prior to his current position, he taught at Bangkok University and Yonok College.

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Sport is, for the most part, an enjoyable experience drawing billions of people to games, events, televisions, bars, and other venues to watch athletes, from children to highly talented professionals, play the sports they love. Yet, this fun comes with consequences that go beyond the game as those individual actions are multiplied by millions …

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