Savera Kalideen is advocacy manager at Soul City in South Africa, where she has worked on the Phuza Wize campaign from its inception in May 2009. She has also worked as a project manager at Soul City, overseeing the development of the Soul City Series 6 television and radio drama, as well as print and marketing components for that series.

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In South Africa, the average consumption of pure alcohol per drinker per year is estimated to be 15–20 liters, with one in four adult male and one in ten adult female sufferers from alcohol abuse.1 And while it is not just the poor who drink excessively, given the development challenges faced by the country, it […]

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