Biography

Tom is WWF-UK’s Change Strategist. His work examines the basis for today’s dominant approaches to environmental communications and campaigns, and asks why these are failing to deliver the scale of change that is needed. He has worked and consulted for many governmental, inter-governmental and non-governmental organisations on environmental issues. His most recent report, Common Cause: The Case for Working with Our Cultural Values, was published by a consortium of NGOs in September 2010. Its recommendations are being incorporated into the strategies of many United Kingdom–based NGOs. His other recent publications include: Weathercocks and Signposts: The Environment Movement at a Crossroads (2008); Simple and Painless? The Limitations of Spillover in Environmental Campaigning (co-authored with John Thøgersen, 2009); and Meeting Environmental Challenges: The Role of Human Identity (co-authored with Tim Kasser, 2009).

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There is a wide gulf between the necessary scale of government action on climate change and the scale of response that governments currently agree on. Essential as it is that the international community continues to work toward a binding agreement for reducing greenhouse gas emissions, this gulf will be difficult to bridge—this was only too …

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It is a typical Saturday afternoon at the mall for Mr. Smith and his children. As he wheels his 20-month-old son through the drugstore, the toddler spots a familiar face prominently displayed on the juice boxes. “Elmo, Elmo!” the child shouts. Mr. Smith tries to move swiftly on, but his seven-year-old son keeps tugging at […]

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